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Controlled Scaling in US iOS: Sezzle's Fraud-Resilient Growth Framework

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Sezzle × Digidarts | US iOS CPR Scaling | Fraud-Protected Precision | Inventory Discipline | Sezzle × Digidarts | US iOS CPR Scaling | Fraud-Protected Precision | Inventory Discipline

About the Client

Background

Sezzle is a US-based Buy Now Pay Later (BNPL) platform.

The campaign required: US geo, iOS-only traffic, Registration optimization, and Protect360 fraud protection enabled.

This was not a volume campaign. It was a compliance-heavy precision performance environment.

Objective

A single, uncompromising focus: clean registrations within a fraud-sensitive ecosystem.

  • Drive clean US iOS registrations
  • Maintain Protect360 compliance
  • Hit daily caps without volatility
  • Build sustainable scale in a fraud-sensitive ecosystem

Our Approach

Removed low-quality traffic sources to stabilize registration quality immediately.
  1. Eliminated RON traffic entirely
  2. Removed incentive-heavy placements
  3. Paused sub-publishers with abnormal timing patterns
  4. Focused on shopping-context inventory
Impact: Registration consistency improved immediately.

Filtered by device and geographic signals for maximum registration probability.
  1. Filtered outdated device pools
  2. Focused on high BNPL adoption clusters
  3. Isolated quality OS versions
Impact: Higher registration likelihood per install.

Eliminated traffic volatility through disciplined hourly pacing.
  1. Distributed traffic evenly across hours
  2. Prevented early-day spikes
  3. Monitored registration flow in real time
Impact: Consistent cap achievement without efficiency collapse.

Expanded scale only through verified, clean publisher whitelists.
  1. Monitored click-to-install timing
  2. Removed abnormal publishers instantly
  3. Scaled via whitelist expansion only
Impact: Stable, predictable growth under Protect360.

Results & Impact

✅

Clean, fraud-compliant registrations

🎯

Stable daily scaling with controlled cap achievement

🛡️

Refined high-quality publisher pool under Protect360

🏆

Sustainable CPR performance — precision beats volume

Brief about the problem statement

Scale Sunova’s D2C business while maintaining marketplace revenue shares.

Scale D2C sustainably by bolstering ROI

Sezzle × Digidarts | US iOS CPR Scaling | Fraud-Protected Precision | Inventory Discipline | Sezzle × Digidarts | US iOS CPR Scaling | Fraud-Protected Precision | Inventory Discipline
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